Mission & Values

Our Mission

At the heart of our name lies a profound connection to ancestral wisdom. Yowa is inspired by the Bakongo cosmogram, a sacred symbol that represents the intricate design and natural order of the universe. This ancient symbol embodies the inter-connectedness of physical and spiritual worlds, the divine waters that separate realms, and the sacred roles of humans and ancestors. Brought to Turtle Island by enslaved Africans, the Yowa cosmogram speaks to resilience, continuity, and the unbreakable thread of cultural memory.

Our mission is to support individuals, communities, and organizations in re-establishing sacred connections with ancestral wisdom and the natural cycles of life. We believe true wellness emerges when we remember our place within the greater living systems, rooted in ancestors, nourished by earth, growing toward collective liberation.

While Yowa's mission is inclusive and our doors are open to all, we intentionally design our services, products, and experiences to serve and uplift Black, Indigenous, Femme, and Queer folk. By centering the needs of those most affected by systemic inequities, we aim to catalyze healing and positive change that ripples outward, benefiting society as a whole.

Mission & Values

Our Why & How

Violent systems like colonization, whyte dominance, and capitalism continue to separate us from our ancestral practices and natural cycles. These systems have become further embedded in current wellness institutions, contributing to an industry that extracts and appropriates while excluding the very communities these practices come from. This leads to individuals and communities disconnected from cultural heritage, Mother Earth/Turtle Island/Ille/Alla, personal power, and each other.

Yowa Institute aims to co-create something different: liberatory wellness ecosystems rooted in ancestral wisdom.

We support individuals reconnecting to purpose and power. We train practitioners in decolonized frameworks. We create accessible community care.

Our work happens at multiple scales within one interconnected ecosystem:

Individual Reconnection: Supporting people in reclaiming ancestral practices, spiritual gifts, and clarity on purpose and values

Practitioner Development: Training healers and wellness workers in decolonized approaches and ancestral technologies

Community Access: Creating pathways to healing through free, sliding-scale, and barter services centered on marginalized communities

Systems Building: Developing collaborative networks, funding infrastructure, and sustainable models that support this work for generations

Mission & Values

Our Values

Ancestral Connection: Our relationships(s) to loved & wise ancestors are essential and a birthright.

Liberation: Wellness and justice are inseparable. Healing includes actively dismantling the racism, extraction, and exploitation embedded in wellness spaces.

Accessibility: Wellness is not a privilege. However, not everyone has access based on factors like ethnicity, gender, and socioeconomic status. We strive create multiple pathways so marginalized communities can access what they need.

Sovereignty: Yowa is not here to “fix,” anyone. We aim to support individual and communities in cultivating their own systems of wellness, guided by their cultural and ancestral lineages.

Sustainability: The process isn’t perfect, but Yowa aims to co-create practices and systems aligned with natural cycles, not burnout or exploitation.

Meet The Founder

Our Steward

Born and raised in the Midwest, Aaliyah grew up surrounded by clay, soybeans, and sweet gum trees. Their curiosity about the occult started early. They spent many days reading about distance deities, and conjuring with rocks and dirt.

Their curiosity about culture, spirituality and human experience led them to pursue studies in medical anthropology, mental health, and alternative medicine.

While researching Black food systems and community resilience, Aaliyah discovered Hoodoo and its profound role in the survival and prosperity of enslaved Africans and their descendants.

From their their studies expanded to include diverse holistic healing practices like energy healing, herbalism, astrology and various African Traditional/ Diaspora Religions. In 2021, they began offering spiritual services to the community. This calling grew and deepened, ultimately manifesting as Yowa in 2024.

As a Black, Queer, and neurodivergent descendant of the African Diaspora, Aaliyah's work is inherently personal and political. They are a mushroom/ tree person, researcher, and spiritual care worker who believes in the transformative power of ancestral practices and holistic care.

Whether leading workshops, consulting with organizations, or developing healing resources, Their goal remains constant: to create collaborative spaces where people can reclaim their power, reconnect with their ancestors, and cultivate liberation for seven generations back and seven generations forward.

With love and gratitude, they welcome you to Yowa.

Mission & Values

(some of) Our Elders, Teachers & Inspiration

All of our elevated, wise and loved ancestors. Names known & unknown. Faces seen & unseen. 


Baba OmiTosin

Baba Farid 

Iya O

Queen Mother Osunnike 

All the Iyas & babas that served as our godparents during their time with Whole Life Living Institute 


Embodied Astrology 

Healing Arts Collaborative 

Root Work Herbals/ the People's Medicine School

Well Lived Life

The Kindred Southern Healing Justice Collective 

adrienne maree brown

bayo akomolafe

bell Hooks

June Jordan 

Octavia Butler

Zora Neal Hurston 


The trees

The mushrooms

The birds 

The waters

The stars 

The winds

The Flames